About Me

Born at an early age and raised in the great state of New Hampshire, where my parents let me run feral and explore my world (until the streetlights came on). I am a creative-led marketing executive with more than 25 years of experience building brands, driving growth, and customer engagement across B2B, B2C, retail, technology, manufacturing, and healthcare. My career is rooted in hands-on creative direction and visual design, and I have demonstrated the ability to transform complex business and clinical priorities into compelling brand experiences, campaigns, and digital platforms. Known for setting creative vision, leading cross-functional teams, and scaling marketing strategy through disciplined operations, analytics, and measurable business outcomes.

CORE COMPETENCIES

Creative & Brand Leadership

  • Creative Direction, Brand Stewardship & Visual Identity

  • UX, Website & Experience Strategy

  • Integrated Campaign Concepting & Storytelling

Marketing Strategy & Growth

  • Enterprise Marketing Strategy, Brand Planning & Go-to-Market Positioning

  • Digital, Social & Content Marketing

  • Lead-to-Sale Funnel Development

Performance, Operations & Leadership

  • Marketing Operations, Analytics & ROI Optimization

  • CRM & Marketing Automation (HubSpot, WebMD Ignite, Eloqua)

  • Cross-Functional Team Leadership & Budget Management

  • PR, Media Relations & Vendor/Agency Management

A few random facts about me: 

  • I have a fear of gray squirrels (there is a story here, I assure you) and an intense dislike of lactose.

  • I am naturally curious, with a passion for learning, and always eager to grow both personally and professionally. 

  • Given a choice, I prefer to write with a pencil over a pen.

  • My photo work has been published in two issues of Time Life magazine—both times have been photos of stones.

  • I'm the lead singer in my (imaginary) band—'You 'Probably Haven't Heard of Them.' 

  • I love the smell of fresh printing. I plan on petitioning Yankee Candle to release it as a new scented candle one day. 

In my spare time, you can find me picking up supplies for DIY projects, in the pottery studio, taking pictures of random things I find intriguing, or with my nose in a book—my favorite is "To Kill A Mockingbird."

I look forward to meeting you!