Written for Elliot Health System
The Elliot Heart and Vascular Center provides a patient-first approach to open-heart surgery, led by experienced cardiothoracic surgeon Dr. Gerald Sardella. From initial consultation through recovery and cardiac rehabilitation, patients receive personalized guidance, compassionate support, and continuity of care. With heart disease remaining the leading cause of death in New Hampshire, The Elliot’s advanced surgical program ensures local access to life-saving procedures without the need to travel. Combining clinical excellence with clear communication and emotional reassurance, The Elliot’s open-heart surgery program empowers patients and families every step of the way.
Read MoreRecently, I was asked to define what I think a good “people picture” is. This is infinitely harder to answer than it first sounds. My mouth opened to answer, but I quickly found myself at a loss to sum up what I thought into words. I had to pause and really think about this. I had to look at photos that I loved and consider what about them draws me to them and holds my attention — even long after I have seen them?
Read MoreI am a middle child raised in a middle-class family born into the middle generation known as Generation X. Oh, and I am fast approaching middle-aged. For most of my life and career, advertisers have been obsessing about how to reach to Millennials this and how to market to Boomers that. It hasn't gone unnoticed that somehow, somewhere, lost in the conversation is a connection with the generation sandwiched between them - my generation - Generation X.
Read MoreOnce upon a time, there was a little girl named Beate Chelette, and she wanted to decorate her bedroom with posters of beautiful places, but could not afford them. One day, she realized that if she ordered the posters for her friends and became a distributor, she could get her own for free. So, at the age of 12, Beate started a poster distribution business.
[Written for Polaris Direct LLC]
Read MoreAdAge once described the 1960s as advertising's "coming of age", a time “when the industry mastered the language of TV, appropriated the medium of photography and produced work of unprecedented creativity”.1 While magazines lost revenue to television, newspapers became the dominant medium for local advertisers that couldn’t afford to compete with national advertisers. Radio still drew advertisers because of the large audiences for programs dedicated to pre-recorded music hits in specific regions.
[Written for Polaris Direct, LLC 2017]
Read More[Written for Polaris Direct, LLC 2017]
The holiday season has arrived once again! Not only does this bring the gatherings of family and friends to celebrate, but it also arrives with an increased spirit of giving. At Polaris Direct, charitable giving has been a long-standing tradition. Since our inception over 14 years ago, we have participated in a long list of giving - from monetary donations to volunteering time and materials.
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