SYLVANIA AUTOMOTIVE

For Everything Ahead of You - SilverStar Ultra® marketing materials

During my time as the Senior Creative / Merchandising Manager at Sylvania Automotive, I was responsible for all visual aspects of the company’s marketing communications programs. I managed and directed initiatives to enhance visibility of the company and its products, including SilverStar ULTRA®. I oversaw trade show activities, social media, point-of-purchase advertising, packaging and photography, ensuring brand consistency across all creative executions.In addition to supporting our internal sales team, I also provided ongoing support to retailers for their marketing and in-store product presense. Below are a handful of those marketing materials.