Amber Guilbeault

Digital Media

Mac and Hailey - Protecting loved ones is hard. Choosing the right headlight is easy. 

For this series, we follow a couple on their adventures through life - both inside and outside of the vehicle. Our focus was on everyday life, relationships, and making a connection from the safety steps we take in everyday life back to headlights, while still communicating the benefits of SYLVANIA SilverStar ULTRA headlight replacement bulbs. 

Think about it... we, as consumers, purchase endless items to help keep us safer, like smoke detectors, car seats, outlet covers, but we never really think about our headlights as safety items. We don't wait until our tires or brakes are completely worn out and broken before changing them, yet most of us wait until a headlamp is has completely burned out before replacing it. Like tires and brakes, headlight bulbs wear down; they dim gradually over time, providing less and less light output as the filaments age. 

We knew that this campaign had to be entertaining, with a soft allusion to headlights and safety, and to remain shareable and live within the social world. This concept resonated so well with social audiences, it was adapted for programmatic advertsing as well as radio.

There are a total of eight full videos, with additional :30 cutdowns. Here are four of my particular favorites.

CD: Amber Guilbeault, Clark Evans  / Copywriters: Amber Guibeault, Jeff Nixon