I am a middle child raised in a middle-class family born into the middle generation known as Generation X. Oh, and I am fast approaching middle-aged. For most of my life and career, advertisers have been obsessing about how to reach to Millennials this and how to market to Boomers that. It hasn't gone unnoticed that somehow, somewhere, lost in the conversation is a connection with the generation sandwiched between them - my generation - Generation X.