Generation X: The Mixtapes of Marketing

March 26, 2018

I am a middle child raised in a middle-class family born into the middle generation known as Generation X. Oh, and I am fast approaching middle-aged. For most of my life and career, advertisers have been obsessing about how to reach to Millennials this and how to market to Boomers that. It hasn't gone unnoticed that somehow, somewhere, lost in the conversation is a connection with the generation sandwiched between them - my generation - Generation X.

The Omni-Channel Experience

January 16, 2018

AdAge once described the 1960s as advertising's "coming of age", a time “when the industry mastered the language of TV, appropriated the medium of photography and produced work of unprecedented creativity”.1 While magazines lost revenue to television, newspapers became the dominant medium for local advertisers that couldn’t afford to compete with national advertisers. Radio still drew advertisers because of the large audiences for programs dedicated to pre-recorded music hits in specific regions.

[Written for Polaris Direct, LLC 2017]

5 Tips to Help Your Corporate Holiday Giving

November 28, 2017

[Written for Polaris Direct, LLC 2017]
The holiday season has arrived once again! Not only does this bring the gatherings of family and friends to celebrate, but it also arrives with an increased spirit of giving. At Polaris Direct, charitable giving has been a long-standing tradition. Since our inception over 14 years ago, we have participated in a long list of giving - from monetary donations to volunteering time and materials.