AdAge once described the 1960s as advertising's "coming of age", a time “when the industry mastered the language of TV, appropriated the medium of photography and produced work of unprecedented creativity”.1 While magazines lost revenue to television, newspapers became the dominant medium for local advertisers that couldn’t afford to compete with national advertisers. Radio still drew advertisers because of the large audiences for programs dedicated to pre-recorded music hits in specific regions. 

[Written for Polaris Direct, LLC 2017]